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Regional Shopper Marketing Manager

Professional area:  Marketing

Croatia, HR

Are you interested to work in an environment where you can excel in making our brands savvy and easy to buy at any shopping touchpoint?


Then spice up your potential and join SBU Beverages team on the position:




Location: Zagreb


The position of Regional Shopper Marketing Manager offers you the opportunity to:  

  • Define Shopper strategy per brand including instore visibility standards, display/POS materials creation and production, shopper activations and co-packs development
  • Based on communication platform define yearly / regional main shopper activations
  • Lead Perfect Store project across the markets to ensure excellence in execution for all the brands
  • Develop POS catalogue for the optimal point of sales solutions and lead the ordering and shipping process for all materials
  • Provide high quality unbiased category management recommendations for customers
  • Define merchandising standards and guidelines for markets
  • Develop the monitoring and reporting results of various shopper programs and activations
  • Give the guidelines for shopper research studies
  • Create strategic insight that anticipate and react to shopper behaviour and competitor trends
  • Create and lead key shopper marketing processes, tools, templates and share best practices to optimize planning, execution, and analysis of all programs
  • Act as liaison between brand builders, brand developers, sales managers by identifying new opportunities to grow brands
  • Be the proud ambassador of our brands by engaging our audience, creating experience and demonstrate brand behaviours, internally and externally.


And these are the skills, experience and attitude that will help you master the position:

  • Minimum of 5 years’ experience in marketing, preferably in the FMCG
  • Bachelor’s or Master’s degree
  • Proficiency in English
  • Consumer-oriented approach
  • Strong strategic agility with operational excellence
  • Great interpersonal skills and ability to work cross-functional
  • Strong presentation skills
  • Driver's license & ability to travel up to 20-30% of the time


If you are still wondering if you should apply, then have a look at some of the additional things we can offer you:

  • Atlantic Grupa offers you many benefits; In addition to incentive benefits, there is also the Christmas bonus and holiday allowance, while you also have the opportunity to be recognized for the extra passion you invest in our Company through quality performance management system, rewards and flexible benefits.
  • Our employees have at their disposal a wide range of different training and development programs. Our Leadership Academy, where fundamental management skills and knowledge are acquired, stands out in particular. As learning never stops, the Atlantic Leader School for Managers gives you the opportunity, through workshops, guest appearances by world experts and short training rounds, to continue to develop leadership competencies as well as stay up-to-date with current trends. 
  • At Atlantic, we approach our employees holistically and make sure that they feel good in all aspects of their lives and strike a balance between their private and business lives: Atlantic Body, Atlantic Mind, Atlantic Spirit and Atlantic Soul are various programs that allow you to devote yourself to what is important to you, whether it be sports, education or volunteering.
  • The most important thing, though, is hard to put into words: you'll work in an exciting multinational environment with people who love their jobs and who function as a musketeer team - All for one, and one for all!


Are you interested? Apply now and give us a chance to meet you! Apply until 22.9.2021.




Apply now »